Meaning Medicine and Placebo Effect or Consumer Behavior in Fashion

Meaning, Medicine and Placebo Effect

Author: Daniel E Moerman

Traditionally, the effectiveness of medical treatments is attributed to specific elements, such as drugs or surgical procedures. However, many other factors can significantly effect the outcome. Drugs with nationally advertised names can work better than the same drug without the name. Inert drugs (placebos, dummies) often have dramatic effects on some patients and effects can vary greatly among different European countries where the "same" medical condition is understood differently. Daniel Moerman traverses a complex subject area in this detailed examination of medical variables. Since 1993, Cambridge Studies in Medical Anthropology has offered researchers and instructors monographs and edited collections of leading scholarship in one of the most lively and popular subfields of cultural and social anthropology. Beginning in 2002, the CSMA series presents theme booksworks that synthesize emerging scholarship from relatively new subfields or that reinterpret the literature of older ones. Designed as course material for advanced undergraduates, graduate students, and for professionals in related areas (physicians, nurses, public health workers, and medical sociologists), these theme books will demonstrate how work in medical anthropology is carried out and convey the importance of a given topic for a wide variety of readers. About 160 pages in length, the theme books are not simply staid reviews of the literature. They are, instead, new ways of conceptualizing topics in medical anthropology that take advantage of current research and the growing edges of the field.

Table of Contents:

Introduction: 'Pickle ash' and 'High blood';

Part I. The Meaning Response:

1. Healing and medical treatment;
2. The healing process;
3. Measurement and its ambiguities;
4. Doctors and patients;
5. Formal factors and the meaning response;
6. Knowledge and culture; illness and healing;

Part II. Applications, Challenges and Opportunities:
7. Psychotherapy: placebo effect or meaning response?;
8. The neurobiology and cultural biology of pain;
9. 'More research is needed': the cases of 'adherence' and 'self-reported health';
10. Other approaches: learning, expecting and conditioning;
11. Ethics, placebos and meaning;

Part III. Meaning and Human Biology:
12. The extent (and limits) of meaning;
13. Conclusions: many claims, many issues.

Books about: Principios de Finanzas Directivas

Consumer Behavior in Fashion

Author: Michael Solomon

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers